Responsys Starts Lifecycle Marketing Forum

Share this content:
E-mail services firm Responsys launched the Individualized Lifecycle Marketing Forum for marketers who take a lifecycle approach to outbound marketing.


Charter members include Continental Airlines, Intrawest, OgilvyOne Worldwide, Petco, Quill, Salesforce.com, CDW and RSA Security.


The forum will help marketers with personalized lifecycle marketing, which translates to an automated, scalable process of sending targeted, relevant messages at opportune moments in a customer's lifecycle.


Forum sponsor Responsys, Redwood City, CA, will offer the research, information and best practices designed to encourage lifecycle-based e-mail marketing.


Targeted e-mails work, according to a May 2005 JupiterResearch report. Lifecycle targeting tactics are twice as likely to yield conversion rates of more than 5 percent, and relevant campaigns increase net profits by an average of 18 times more than broadcast e-mailings, the report said.


close

Next Article in Digital Marketing

Sign up to our newsletters



Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above