Responsys Starts Lifecycle Marketing Forum

Share this content:
E-mail services firm Responsys launched the Individualized Lifecycle Marketing Forum for marketers who take a lifecycle approach to outbound marketing.


Charter members include Continental Airlines, Intrawest, OgilvyOne Worldwide, Petco, Quill, Salesforce.com, CDW and RSA Security.


The forum will help marketers with personalized lifecycle marketing, which translates to an automated, scalable process of sending targeted, relevant messages at opportune moments in a customer's lifecycle.


Forum sponsor Responsys, Redwood City, CA, will offer the research, information and best practices designed to encourage lifecycle-based e-mail marketing.


Targeted e-mails work, according to a May 2005 JupiterResearch report. Lifecycle targeting tactics are twice as likely to yield conversion rates of more than 5 percent, and relevant campaigns increase net profits by an average of 18 times more than broadcast e-mailings, the report said.


Loading links....
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here