Report: Total Net Users Only 37 Million
eMarketer, New York, attributes the difference in statistics to the fact that it uses a stricter set of standards in defining an online user. To qualify, eMarketer says a person must go online once or twice a week for more than two hours. It doesn't include dabblers, people who say they have been on the Net when their experience may consist of one or two trials. The eOverview Report analyzes Net market size and growth, Net geography, user demographics, use patterns, e-commerce and Internet advertising.