Report: Online Ad Spending Down, No Quick Recovery

Share this content:
Online ad spending dropped 10 percent in the first half of 2001 and prospects for a recovery this year are dim, a research group said Monday.


CMRi, the Internet unit of ad research firm Competitive Media Reporting, New York, said online ad spending fell to $1.5 billion in the first half of 2001. The group does not expect to see an increase until the first quarter of 2002.


``Although we saw a gradual increase for online spending in the last quarter of 2000, the economic environment did not exclude this medium from the drastic hit we've seen across the entire marketplace throughout the course of 2001,'' said David Peeler, CMR chief executive. ``As budget planning for 2002 gets under way, companies still recovering from their losses will be reluctant to channel their dollars toward major ad campaigns. With this mind-set, we do not expect a jump-start in spending to kick in by first quarter 2002, as many have hoped.''


General Motors Corp spent the most money of all advertisers allocating $25.4 million to the Internet. Ebay was a close second, spending $24.4 million.


Among Web sites, Yahoo was first in revenues with $197.3 million. AOL Time Warner was second with $174 million.


Loading links....
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here