Report: Online Ad Revenue Up 34 Percent to $3.6 Billion in Q4 05

Share this content:
Internet advertising continued to grow at a healthy rate, according to a report by the Interactive Advertising Bureau and PricewaterhouseCoopers. The Internet Advertising Revenue report was released yesterday and said that overall Internet advertising revenues for 2005 totaled $12.5 billion, exceeding 2004 by 30 percent. In the fourth quarter of 2005 advertising revenues were $3.6 billion, a 34 percent increase from 2004 and a new record, according to the report.


"Interactive Advertising continues to experience tremendous growth as marketers experience its overall effectiveness in building brands and delivering online and offline sales," said IAB CEO Greg Stuart in a statement. "We are confident that this growth trend will continue as more marketers find Interactive to be an imperative and additional platforms including broadband video, gaming, iPTV and others continue to emerge as real opportunities."


The report showed gains in nearly all forms of Internet advertising including, search, classified, display and rich media. The only area to see a slight decline was sponsorship revenue, which was $627 million, down from $770 million in 2004.


For additional charts, click below:


http://www.dmnews.com/pdffiles/iabchart.pdf


A copy of the full report is available at: http://www.iab.net/resources/ad_revenue.asp.


Loading links....
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here