Report: Online Ad Revenue Up 34 Percent to $3.6 Billion in Q4 05
"Interactive Advertising continues to experience tremendous growth as marketers experience its overall effectiveness in building brands and delivering online and offline sales," said IAB CEO Greg Stuart in a statement. "We are confident that this growth trend will continue as more marketers find Interactive to be an imperative and additional platforms including broadband video, gaming, iPTV and others continue to emerge as real opportunities."
The report showed gains in nearly all forms of Internet advertising including, search, classified, display and rich media. The only area to see a slight decline was sponsorship revenue, which was $627 million, down from $770 million in 2004.
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A copy of the full report is available at: http://www.iab.net/resources/ad_revenue.asp.