Report: Holiday E-Commerce Rises 25% to $23.2B

Share this content:
An industry report claims U.S. consumers spent $23.2 billion via the Internet in the 2004 holiday shopping season, up 25 percent from $18.5 billion in 2003.


The eSpending report estimate from Goldman, Sachs & Co., Harris Interactive and Nielsen//NetRatings is higher than the total issued by comScore Networks Inc., a Chicago market researcher.


According to comScore's numbers released last week, online consumers spent $14.8 billion from Nov. 1 to Dec. 26, up from $11.5 billion in 2003. The company said holiday e-commerce would exceed $15.8 billion for all of November and December, a 29 percent rise from a year ago.


Both estimates exclude travel, which typically is the No. 1 e-commerce category.


The eSpending report, based on weekly surveys of more than 1,000 respondents, said online consumers spent most on apparel: $3.8 billion. Toys and video games came next, with $2.5 billion. Consumer electronics was No. 3, at $2.3 billion and a 10 percent share.


Mickey Alam Khan covers Internet marketing campaigns and e-commerce as well as circulation and agencies for DM News and DM News.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above