Report: 37% of U.S. Workers Go Online Regularly

Share this content:
More than 37 percent of working Americans go online regularly at the office, a new report by eMarketer for The Wall Street Journal Online said.


These online users are said to number 50 million consumers and be an important audience for advertisers. More than 70 percent of at-work online users have a college degree or higher, and about half have household incomes of $75,000 or more.


At-work Internet users are said to spend more time online than at-home-only users, according to the report, "An Elephant in the Room: The Online At-Work Audience." Sixty percent of consumer online dollars are now spent in the office.


The report also found that 86 percent of at-work Internet users have broadband access at their workplace. Large companies employ 38 percent of at-work Internet users, while small businesses employ 40 percent.


The 118-page report has 110 charts and data compiled from sources like the Department of Commerce, GartnerG2, Forrester Research and comScore. It is available for free from eMarketer.com.


Loading links....
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here