Registrar Offers '.la' Web Address

Share this content:
Los Angeles today officially becomes the world's first city to have its own Internet domain.


Approved by the Internet Corporation for Assignment Names and Numbers, the ".la" domain offers the same functionality as .com. It is available to Los Angeles businesses and residents for $50 a year per registered name with the .la suffix.


In the month since its soft launch, nearly 10,000 names with the .la address have been pre-registered. Registrants include brands like Yahoo's yahoo.la, Rolex's rolex.la, Madonna's Madonna.la and Arnold Schwarzenegger's arnie.la.


LA Names Corp., Guernsey, UK, is the operator of .la, working with Dublin, Ireland-based domain name registrar Afilias Ltd. on the infrastructure and technology. DreamHost, a Los Angeles-based ICANN-approved registrar, will operate www.la to promote sales of .la.


LA Names struck a deal with LANIC, a department of the government of the Lao People's Democratic Republic in Southeast Asia. Laos originally was assigned the name by ICANN.


The operator expects 1 million .la addresses to be registered over the next few years.


close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above