RealNetworks to Provide Ad Service for Live Internet Broadcasts

Share this content:
RealNetworks Inc., Seattle, said yesterday it plans to begin providing an advertising-insertion service for live Internet television and radio broadcasts through its Real Broadcast Network.


Broadcasters will be able to use its RealServer 7.0 to insert ads into live TV and radio programming on the Internet.


The Ackerley Group, a media company based in Seattle, will begin using the service May 1 through www.rochestertoday.com/real, the Web site of WOKR-TV, an ABC affiliate station in Rochester, NY.


The first two radio stations deploying the service will be ABC Radio's WKHX in Atlanta at www.wkhx.com and BroadcastAmerica.com's KAAK in Grand Falls, MT, at www.broadcastamerica.com.


RealNetworks provides streaming media and multimedia services on the Internet. Its Real Broadcast Network serves more than 350 radio stations and 30 television stations and cable networks.
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above