Real Magnet Joins Bonded Sender Program

Share this content:
E-mail marketing firm Real Magnet, Washington, said Friday that it joined the Bonded Sender program, which is operated by TrustE and IronPort Systems.


To qualify, Real Magnet said, it had to have its technology and practices certified by TrustE. Once certified, certain Real Magnet IP addresses were "white listed" with IronPort's network of 34,000 receiving organizations, including MSN and Hotmail.


The program also requires Real Magnet to post a bond guaranteeing that all messages sent from the dedicated IP addresses are from organizations that comply with the program's sender standards.


In June, e-mail service providers panned the Bonded Sender program in an internal industry report, saying it does not treat commercial e-mailers fairly. The report detailed several shortcomings the committee found in a test of the e-mail reputation system.


close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above