Ready, Set, Shop

Share this content:
Everyone is talking about set-top boxes in this week's DRTV News section. First, there's TiVo wanting to fill its boxes with Guthy-Renker infomercials. Then, StationBreak.com is offering a free set-top that will let consumers respond to commercials via their remote controls. Finally, a Forrester Research report concludes that set-tops will spin the industry into a new arena. The report breaks the next few years into two phases: one, when digital set-tops finally give us those hundreds of channels of television programming that we've been hearing about for the past umpteen years (yeah, but there still won't be anything good on); and, two, when set-tops become truly interactive and personalize people's TVs. The report says every commercial will have to induce a viewer response.


I'm ready for the day when I can be sitting on my couch watching "Friends," when Carrie Donovan and the rest of the Old Navy gang interrupt to say I just gotta have Performance Fleece for only $19.95. Forget about going to the store - it's snowing and I can order a jacket without standing in a long checkout line. I don't have to get up and turn on my computer and click and click and click till I get to the right page. I don't have to dig out my credit card and call the company just to be put on hold till someone's ready to take my order. I just punch a few keys on my remote control. My credit card and shipping information is already stored in the system. I tell it how many I want, what size and I'm done. Now that's shopping online the right way.
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above