Ramp Introduces Video Platform for Marketers
The cloud-based platform syncs with marketing automation and capitalizes on user behavior to extend view times.
Ramp gets marketing-specific.
Ramp, the cloud-based video content platform, today introduced Ramp for Marketing with the promise to increase view times, interactions, and leads through such features as in-video search and integration with marketing automation systems.
Assuming what CEO Tom Wilde calls a “lean forward” attitude with video viewers, the program reacts to online behavior with contextual content and lengthens view times with search and SEO capabilities. Integration options include hosted microsites and landing pages with responsive-design functionality for mobile.
Through integration with platforms such as Eloqua and Marketo, marketers can use Ramp for Marketing to employ rules-based deployment of offers and further content to consumers.
Ramp's client list includes Citigroup, Fox News, NASCAR, and Meredith.