Pulse Plans Rich Media Offering for E-Mail, Web

Pulse, a San Francisco rich media company, is to launch a Web-based service called Rich Pulse Media at the 85th annual Direct Marketing Association conference at the city's Moscone Center next week.

According to Pulse, the RPM Web Service will provide direct marketers tools to create content for e-mail and online efforts without requiring animation, authoring or other technical expertise.

Examples of RPM-based content will be showcased during the keynote presentation from DMA president/CEO H. Robert Wientzen.

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