Promotions.com Inks Agreement With FreeShop
The companies said the one-year agreement is worth an unspecified seven-figure sum for Promotions.com and is expected to bring in approximately 1.5 million customers to FreeShop.
New leaders include JPMorgan Chase brand chief Susan Canavari, plus execs from Acxiom, Conde Nast, Digitas, and Microsoft.
The crystal company uses digital advocacy to garner attendance—and sales—at in-store events.
The Nordic telecom aims to broaden its ad media profile with the acquisition of the cross-device ad platform.