Pro-Obama 'Yes We Can' video is a good example of organic and viral DM

Share this content:
Pro-Obama 'Yes We Can' video is a good example of organic and viral DM
Pro-Obama 'Yes We Can' video is a good example of organic and viral DM

Presidential campaigns seldom break new ground in direct marketing strategies, but this year, a celebrity supporter of one of the candidates has done just that. The “Yes We Can” video, which emerged organically without the involvement of Barack Obama's campaign, illustrates the role viral videos can play in direct marketing efforts.

The video quickly became the fastest moving viral video on the Internet, viewed 4 million times in the first four days on YouTube and another 15 million times on www.yeswecansong.com. In coordination with the video, a Web site, www.hopeactchange.com, was launched to build on the momentum.

This is a great collection of direct marketing elements. Most of the content was created by individuals. Tools like blogs, videos, pod­casts and interactive Web sites have mobilized young support for Senator Obama.

Seen some great DM? Send your Direct Choice to alyson.grala@dmnews.com.

close

Next Article in Digital Marketing

Sign up to our newsletters



Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above