to Offer Gas

Share this content: Inc. said Friday that it will offer name-your-price gasoline starting May 20. The company will allow consumers to set their own price for gasoline and fill up their tanks at specially selected stations.

Priceline's program will run through its WebHouse Club division, which handles the company's grocery sales. The gas sales will work in similar fashion to grocery sales. Users will pick a price online and allow Priceline to choose between three providers. Consumers then prepay online for up to 50 gallons of gas at that station. Customers process the transaction at one of the three stations with a special Priceline card. The company will refund money for unpumped gasoline, and customers can buy up to two more gallons at the preselected price.

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above