**Priceline Dumps Gas, Groceries

Share this content:
Priceline.com announced yesterday morning that it is shutting down WebHouse Club, the gas-and-grocery arm of its operations.


"Short term, gas and groceries are unprofitable, and the market is looking for fast profitability, so we can't raise capital for gas and groceries," said Priceline founder Jay Walker, adding that the company's other business is unaffected by the decision. "Priceline has all the capital it needs."


The company posted a statement on its Web site announcing the decision to its customers: "The WebHouse Club will be winding down its business over the next 90 days, after which it will cease operations. Rest assured that the WebHouse Club will honor our obligations to customers and suppliers. This announcement does not apply to any service of priceline.com -- such as airline tickets, hotel rooms, new cars, long distance, etc. It only applies to the WebHouse Club Grocery & Gasoline services.


"Please do not use your Green WebHouse Grocery Card or Blue Gasoline Card for any further transactions at the grocery store or gas station. No later than Friday, October 20th, we will automatically issue a credit to your credit card on file at the WebHouse Club for the full amount of any groceries or gasoline you have not picked up."
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above