Powerpay.com Picks NC Comm to Handle Ads

Share this content:
Powerpay.com Inc., a Ceridian Corp. company, named NC Comm Advertising, Marketing & Multimedia Inc., Fairfield, NJ, to handle advertising for the online company, which offers payroll-related services.

The win is an upgrade for NC Comm, which has been Powerpay.com's production agency for several years. There were no pitches called for the agency of record business, whose billings were not disclosed.

Powerpay.com wants "identity and name recognition," said Joanne Murphy, president of NC Comm. "They're expanding nationally, so with that our role will expand nationally with them."

Launched in 1998, Powerpay.com, Pine Brook, NJ, offers online payroll and tax-filing services to more than 11,000 small businesses with fewer than 200 employees.

Ceridian, Minneapolis, has interests in the human resource, transportation and media industries. Like its online offspring, it offers human resources and tax-filing services, benefits administration services and employee assistance programs.

Powerpay.com is available to employers in New York, New Jersey, Pennsylvania, Virginia and Texas. It plans to expand to other regions. To support the expansion, NC Comm will unveil a redesigned site at www.powerpay.com on June 1. Ads will run in magazines and newspapers, and an interactive CD-ROM will be developed as sales collateral.

The agency also will help grow business alliances for Powerpay.com's HR and benefits services.

Founded in 1982, the privately owned NC Comm has clients such as Swedish camera maker Hasselblad USA; Meylan Corp., an Internet cataloger of stopwatches; the National Association for Female Executives; and the Consumer Lease Services division of AT&T Corp.


Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above