Post-Grad E-Commerce Site Taps Film Director

Share this content:
Novix Media Inc., New York, an Internet-based media and entertainment company, hired director Barry Sonnenfeld in late February to provide content and artistic direction for the company's new e-commerce site.


The director of "Men in Black" and "Get Shorty" will serve as "creative god" for the as-yet-unnamed site, which will launch in May. The "project," as the company is calling it, will strictly focus on providing e-commerce supported by entertainment content for twenty-somethings who have recently graduated from college.


"This is a huge market and these kids are just entering the business world and beginning to develop allegiances to products and services," said Novix Media chairman and George magazine co-founder Michael Berman. "This site will provide them with a one-stop shopping experience mixed with a presentation of services like tax preparation, apartment hunting, job searches and product reviews, as well as entertainment content such as original Webcasted programming."


Sonnenfeld was brought in because of his recent success with films such as "Men in Black," which have touched a chord with the audience the site seeks to reach.


"Barry has been really successful visually imparting the styles that these college graduates have grown up with," said Berman. "We want visitors to the site to enjoy the original content and popular culture aspects while they are buying products or using the services we and our partners will provide."


Berman said that the site would be a community-based site encouraging repeat visits and reliance on the continuing services provided through it.
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above