Possible Microsoft-Yahoo deal has mobile-device owners on edge of seats
The potential synergy between Microsoft and Yahoo offers wireless-device owners something to look forward to.
Microsoft's healthy mobile operating system and Yahoo's Go service for mobile phones are strengths that can benefit today's wireless users.
"Yahoo's oneSearch service could make dramatic improvements to the MSN search offering," said Anne Baker, vice president of marketing at Action Engine, a mobile on-device portal provider. "And Microsoft could also benefit from enhancing their MSN Web offer to more closely resemble the usability enhancements found in the Yahoo Go service."
Yahoo entered into the agreement to acquire the remaining equity interest in Right Media for $680 million at the beginning of the month.
The deal follows Yahoo's 20 percent investment in the company last year.
This decision comes shortly after Google's planned purchase of DoubleClick Inc. The search giant plans to pay $3.1 billion to acquire DoubleClick, adding display ad technology to its list of previously search-focused Internet marketing services.