Port25 Adds Authentication Tools to E-Mail Software

Share this content:
E-mail infrastructure provider Port25 upgraded its e-mail software to help marketers deal with emerging e-mail identity protocols. PowerMTA 3.0 includes features that let senders comply easily with Sender ID, Sender Policy Framework and DomainKeys.


The software manages a sender's accreditation, letting it segment mail into different classes. PowerMTA 3.0 also lets a sender monitor its reputation through blocking reports and management of Internet service provider bounce messages.


"We've been focused on sender issues from the beginning," said Bill Karpovich, senior vice president of marketing and strategy at the 5-year-old company. "We now see the opportunity to add more value."


Port25, Ellicott City, MD, sells its software to e-mail service providers, such as Silverpop and Responsys, and businesses doing their e-mail marketing in-house, including Travelocity and Volvo.


Despite AOL's recent decision to part ways with Microsoft in the development of its Sender ID authentication protocol, most e-mail industry analysts think e-mail identity systems will be in place at ISPs by the end of the year.


Karpovich said the development of multiple standards would only heighten the need for senders to focus on compliance.


"It's complex now, and it's only going to get more complex," he said. "You'll have more standards, and you'll have versions of standards."


close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above