Porn Site Operator Settles With FTC

Share this content:
Voice Media Inc., which operates several porn Web sites, settled Federal Trade Commission charges that it placed unauthorized charges on the credit cards of consumers who signed up for "free trial" offers.


Voice Media agreed not to bill consumers after a free trial expires without having first "clearly and conspicuously posted notice of the expiration of the offer or provided access to such information by means of clear and conspicuous hyperlink on ... log-in page," according to the FTC agreement reached May 30.


Voice Media, Carson City, NV, came under fire for ads on two of its adult sites urging consumers to participate in one-week free membership to the sites and submit their credit card numbers. The corresponding registration form notified consumers that the one-week membership is free but that, if they chose to remain a member beyond the trial, the membership would automatically renew at $34.95 per month until it was canceled.


However, Voice Media immediately charged consumers' credit or debit cards for a month's membership fee, even when they had canceled the free trial within seven days, according to the FTC.


The settlement mandates that Voice Media cannot request credit card information -- except when verifying users' age -- without giving consumers clear, conspicuous information about membership costs and the length of free trials.


Voice Media can post the complete terms of its offers on a separate Web page, as long as consumers can obtain access to the page through a direct link.


Voice Media executives were unavailable for comment.


Loading links....

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here