Pop.com Goes For Stars not Banners

Share this content:
Dreamworks and Imagine Entertainment are in negotiations with Will Smith, Julia Roberts, Eddie Murphy and Mike Myers to create content and market the company's entertainment net casting site Pop.com, which will launch in June. The site will feature original net programming including live pay-per-view Webcasting, and live action and animated shorts. The stars will receive both cash and stock options for the deals. Pop.com does not plan on using any banner ads on the site, instead it says it will derive profits from pay-per-view and merchandising.
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above