POP Multimedia, @Once Team Up for E-Mail Campaigns

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Online advertising agency POP Multimedia, Seattle, is partnering with targeted messaging services provider @Once, Portland, OR, to provide targeted permission-based e-mail marketing services, the agency said yesterday.

POP Multimedia said it would offer its clients personalized e-mail campaigns using @Once's eMessaging platform.

"Permission-based, targeted e-mail campaigns are the most cost-effective method for generating e-commerce sales and building customer loyalty," said Jon Brodeur, president of @Once.

This is not the first time the company has worked with POP Multimedia, said Tim Price, @Once's vice president of business development. He said the two companies had a previous relationship through mutual clients Real Networks and Nintendo.

"This is the second generation of our relationship," Price said. "POP Multimedia will be a reseller of our services to their clients."

He said the companies are now developing targeted rich media e-mail campaigns for two companies that he would not name.

"One of the clients [wants] to drive an audience to a live event Web site," Price said. "POP Multimedia developed some of the content for that site."

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