Point-Roll Launches Full-Screen Animation Ad Technology

Share this content:
Rich media ad firm Point-Roll yesterday introduced its Free-Forms takeover ad technology, enabling ad designers to create rich media mouse-over ads of any size or shape.


The company also said its Free-Forms technology enables designers to move objects around the screen and, using transparent backgrounds, give the illusion that the ad is non-rectangular. As with all of Point-Rolls ads, Free-Forms starts out as a typical banner ad, which the user must roll the mouse over to initiate the Flash animation. Ads using Point-Roll's Free-Forms technology can be used in a rectangular or skyscraper banner or a button.


"Our mission is to replace page based ads with Point-Roll interactive ads and Free-Forms allows our interactive ads to be more compelling for both advertiser and publisher," said Jules Gardner, Point-Roll's CEO.


Point-Roll's Free-Forms takeover ad technology is similar to offerings available from eyeblaster and United Virtualities, which makes the Shoshekele ad unit. All three firms' ads cover the entire viewable area of a Web page with animation. However, most ads created using these formats run for a couple of seconds before shrinking into a banner or skyscraper on the page.


But Point-Roll's technology is designed to only run after users have moved their mouse over a banner. The company said the resulting ad is less intrusive than auto-loading takeover ads.


The first advertiser to use Point-Roll's new Free-Forms technology is Universal Studios, which is using it to promote its release of the movie SpyGames on DVD.


Loading links....

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here