Podzinger CEO to refine search

Share this content:

Tom Wilde, former vice president of advertising and commerce at NameMedia Inc., now is CEO of Podzinger, a digital search engine and online ad network.

Mr. Wilde succeeds Podzinger founder Alex Laats, who remains a Podzinger board member. Mr. Laats hired Mr. Wilde to lead the company at a unique time for online advertising.

"Broadcasters are used to having control over consumer consumption of advertising content," Mr. Wilde said. "Online users have inverted that model."

Mr. Wilde's background includes 15 years of online and search experience, mainly on the growth and strategy side of such companies as Lycos, Miva and, most recently, NameMedia, where he was senior vice president of advertising and commerce. He looks to refine and develop Podzinger's unique technology to optimize media sites' digital search capabilities.

Podzinger's speech-to-text technology makes online video and audio searchable by more than just title and description. The technology is the product of $100 million worth of research, some of which was government funded. Digital files are run through a server cluster, where audio is converted to text and built into a searchable index.

Mr. Wilde's primary goal as CEO is to develop Podzinger's relationships with media companies to increase speech-to-text technology usage. He sees search as the foundation of Internet usage today but says that with the ubiquity of online video there is a need to refine how we use search.

"If someone said you could only search a text page by title and description, you would think they were kidding, but that is essentially what video search is today," Mr. Wilde said.

Loading links....
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here