Play-By-Play Toys and Novelties Launches E-Commerce Site
Orders can be made online by filling out an order form or by phone or fax. Users also will be able to submit requests to receive the company's Fun Stuff mail-order catalog.
Viant CEO Vanderhook says MySpace's user data gives Time Facebook-like scale outside of a walled garden.
New leaders include JPMorgan Chase brand chief Susan Canavari, plus execs from Acxiom, Conde Nast, Digitas, and Microsoft.
The crystal company uses digital advocacy to garner attendance—and sales—at in-store events.