Pizza Hut launches 'If I Can Dream' contest to engage Millennials

Share this content:

Pizza Hut launched a sweepstakes and instant win game August 16 for the If I Can Dream web series in an effort to engage younger audiences. The restaurant chain worked with its digital agency of record IMC2 on the effort.

“The Ultimate Dream Give Away” sweepstakes will run through September 25.

If I Can Dream is an online show, created by American Idol mastermind Simon Fuller, which follows a group of young aspiring artists as they try to make it in Hollywood. It is streamed live 24 hours a day, seven days a week.

Pizza Hut is featuring the instant win game and sweepstakes on a branded microsite and on the company's Facebook fan page.

If consumers add a two-liter bottle of PepsiCola to their Pizza Hut.com purchase, they can enter to win prizes including $10,000, free Pizza Hut pizza for a year and gift cards.

Although capturing e-mail addresses is a part of the initiative, Pizza Hut is doing so to notify participants if they win, said Alexa Robinson, public relations and emerging media coordinator at Pizza Hut. Participants can also opt in to the company's e-mail alerts.

“This is a great way to connect with consumers who are watching television and video online,” said Robinson. “Reaching Millennials in unique and accessible ways is important to Pizza Hut in the digital space, and this promotion with If I Can Dream allows us to reach them.”

She added that the partnership is also an opportunity to work with an up-and-coming digital brand.

Pizza Hut also hopes the effort will drive Pepsi sales, said Robinson.

“[Buying a Pepsi] is the main way to receive a code to enter the sweepstakes, and that would be a measure of success,” said Robinson, adding that Pepsi is a main sponsor of If I Can Dream.

Loading links....
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here