Pixel Ads Boost Awareness of Unknown Companies

Share this content:
Marketing veteran Bob Cefail, chairman of In Touch Media Group, heard last Friday about a British Web site that boosted awareness of several little-known companies by selling micro ads by the pixel. By Tuesday, his online and search marketing firm developed its own site that displays miniature ads: PixelBay.org.


In Touch, Clearwater, FL, formerly known as Data Resource Consulting, began selling ads over the weekend and had 25 micro-ads on the site yesterday.


Selling the ads -- a pixel is about the size of a dot -- on the front page of the site has been easy because they are unique, Cefail told DM News. If an advertiser buys a 100-pixel ad, it appears as a small square in the grid of small squares on the site's front page.


"It looks like the demographics of the heavy Internet users are 18- to 29-year-olds," Cefail said. "It's an extremely tough demographic for people to touch, so [the site] is an alternative. It is kind of quirky." The site also makes advertising fun, instead of a "big, serious thing."


The cost for an ad placement using the pixel-based micro-ads is $1 a pixel, with a minimum 100-pixel purchase. The ad stays on the site for five years.


Cefail got the idea for PixelBay after a client told him about the British pixel ad site Milliondollarhomepage.com, which was formed by a 21-year-old student, Alex Tew, to earn money for college. That site also sells ads by the pixel for $1 each.


In Touch generates traffic to PixelBay by issuing press releases every other day on PRWeb and PressDirectInternational.org. The first release was picked up by nearly 100 media outlets in the first day, Cefail said.


Response from advertisers and visitors has been beyond what Cefail expected.


"It's a whirlwind," he said of the many advertiser calls In Touch has received. Cefail also is surprised that, when visitors click on the ads that link to the advertiser's Web site, "they are on these sites for hours. Already, the guys that bought the ads are reporting tremendous volume shifts."


In Touch plans more pixel sites, such as a family-oriented site, with input from individuals involved in the multiplayer gaming field.


Christine Blank covers online marketing and advertising, including e-mail marketing and paid search, for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above