PinPoint: Manual Approach to Bid Management Will Stick

Share this content:

Ad agency PinPoint Interactive Media is reverting to a manual bid management system for search marketing on behalf of its clients.

The company is breaking away from the industry standard of automated keyword management. It claims its manual bidding process has better results than automated solutions, and advocates that strong return on investment is achieved with human oversight of search campaigns.

"The strategy is to re-inject human oversight into keyword campaign management rather than rely on plug-and-play solutions," said Adam Kaufman, president of PinPoint, Coral Springs, FL.

"With most automated bid management systems, even those that claim a mix of human oversight, about 90 percent is left up to the technology," he said. "It becomes a crutch."

PinPoint determined that manual systems for bid management are as scalable as automated as long as there is the right commitment by the interactive agency.

Among the services PinPoint provides are keyword recommendations, competitive keyword analysis, keyword copywriting, strategic bidding and monitoring and ROI conversion tracking.

" The challenges that all search marketers face is getting the best results from keyword advertising while keeping costs down and protecting their brands or trademarks," Mr. Kaufman said.

"We believe that only with human oversight will our customers' brand identities truly be represented and protected in the search marketing process," he said.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here