Phase2Media Surpasses 40 Million E-Mail Names

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Phase2Media, an interactive advertising and marketing company, said yesterday that in less than a year it has amassed more than 40 million stand-alone and newsletter e-mail names.

The company, which began with a focus on branded, single site representation, branched out to e-mail in April 2000 and established an e-mail newsletter division. The division now focuses on e-mail list rental, sales, brokerage and segmentation.

Phase2Media numbers among its clients, and LifeMinders. It produces a monthly e-mail newsletter for as well as daily horoscopes and the daily iExpect newsletter for

"Our clients are diverse, demographically distinct and resonate with consumers," said Richy Glassberg, Phase2Media's chairman/CEO.

The New York company's own stand-alone database includes more than 5 million names.

Phase2Media uses ClickAction to provide e-mail relationship management services to its clients.


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