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Fashion retail site Go said today it has been selected as a loyalty program partner. The site will provide program members with the ability to redeem their points for more than 30,000 items at the site.

The five-month Pepsi Stuff program kicks off Aug. 14. It allows users to collect points distributed under the caps of 1.5 million 20-ounce bottles of Pepsi and its family of products. The bottles will be available in 50,000 stores and will feature a "powered by Yahoo" logo. Yahoo is a program partner and backend technology provider for the site. is in good company. Harley-Davidson, Sam Goody, Sony Pictures and Kinkos have also gotten onboard with the program.

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