PCData Survey Says Online Shopping Up 60%
The survey found unprecedented consumer online buying in nearly all product and service categories including pet supplies, which were reportedly up 32 percent -- a jump from $7 million to $23 million in a week. PCData said children's toys and entertainment products saw the most activity with children's toy and product Web sites ranking No. 1 at 1.3 million buyers, followed by Web sites selling recorded music, which topped just over 1 million.
Of all participants surveyed, PCData found that users were turning to online shopping primarily for convenience (52 percent) followed by selection (13.1 percent) and price comparison (12.7 percent).
The survey consisted of 3,199 home-based Internet users.