Patrina Names KPC Greenstone/Roberts to Account

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Patrina Corp. has named KPC Greenstone/Roberts, St. Louis, as its agency of record in a bid to boost awareness of its digital archival services.

The agency will handle advertising, public relations, Web development and allied services for Patrina. KPC's New York office will handle the account.

Founded in 1993, Patrina, New York, claims to offer digital conversion, storage and retrieval of archived business data through the Internet in an unalterable and regulatory-compliant format. Patrina serves the financial brokerage, temporary staffing, retail and assorted paper-laden, transaction-oriented markets.

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