Overture Sees 2001 Revenue Rise 179 Percent to $288 Million

Share this content:
Pay-for-performance search engine company Overture Inc. said yesterday that its revenue for 2001 rose 179 percent to $288.1 million, from $103.1 million a year earlier. For the fourth quarter of 2001, the company's revenue rose 154 percent to $101.2 million, from $39.8 million the previous year.


Overture posted net income for 2001 of $20.2 million, or 36 cents per share, up from a loss of $458.6 million, or a loss of $9.54 per share in 2000. In the fourth quarter, the company posted net income of $20.8 million, or 35 cents per share, compared with a net loss of $361.7 million, or $7.27 per share in the fourth quarter of 2000.


The company said that on a worldwide basis in the fourth quarter, it received 442 million paid clicks, up from 288 million a year earlier. For the full year, advertisers paid Overture an average of 23 cents per click, up from 17 cents in 2000.


Overture's advertiser base reached 53,000 active, paying customers at the end of December 2001, up from 38,000 in the fourth quarter a year earlier. Advertising spending increased as well in the fourth quarter, rising 77 percent to an average of $1,980 from $1,120 a year earlier.


close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above