Overture Renews Wanadoo Deal

Share this content:
Overture Services and European Internet service provider Wanadoo announced an extension of their paid search agreement today, marking another victory in Overture's quest to maintain its distribution network after its acquisition by Yahoo.


Overture and Wanadoo said the renewal covers Wanadoo sites in France, Spain, the Netherlands and the United Kingdom. In the UK, the paid listings appear on Wanadoo subsidiary Freeserve. Under a deal the two companies struck in December 2002, Overture had provided paid listings for Freeserve UK and Wanadoo France, two of the largest ISPs in Europe, and Wanadoo Spain. Overture began services in the Netherlands this past September.


Terms of the multiyear deal were not disclosed.


The renewal solidifies Overture's European partner network after indications that its status as a subsidiary of portal giant Yahoo would hurt it with distribution partners competing directly with Yahoo.


Some Overture portal partners, including Lycos in the United States and T-Online in Germany, were skittish to continue their distribution agreements with Overture. T-Online switched to Overture rival Google. Lycos is in litigation with Overture over the removal last September of its listings for Google's.


Despite those problems, Overture has kept its network mostly intact. Last month, it expanded its agreement with Lycos Europe to include all the sites in its network. Overture also managed to continue its relationship with Microsoft's MSN, extending it in the United States and United Kingdom through June 2005.


Brian Morrissey covers search marketing for DM News.com. To keep up with the latest search marketing news subscribe to our free e-mail weekly newsletter Search Engine Marketing by visiting www.dmnews.com/cgi-bin/newslettersub.cgi .
Loading links....
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here