Outlook 2006: Web Analytics Key to Understanding Efforts Online

Share this content:
I expect 2006 to be a banner year for the Web analytics market based on factors including the likelihood that Google Analytics will drive interest in the subject and raise the bar for entry-level Web data analysis.


Though still not widely available, the functionality in Google Analytics is worth a look by anyone interested in doing more to measure the success of their Web sites. Also, traditional advertisers' interest in emerging online channels will continue to drive the need for accurate measurement.


Privacy and data accuracy will remain hot-button issues, and I predict that at least one major analytics provider will be called out by the media and court of public opinion over the widespread use of tracking cookies.


Because cookie issues aren't going away, site owners are encouraged to quantify the problem while moving aggressively to a solution based on first-party cookies.


I expect several consolidation events to occur or begin this year, further emphasizing the need to work with established vendors or companies providing compelling technology. Picking analytics solutions based on the lowest cost is a poor choice.


Site owners who recognize the need to invest in Web analytics technology to support their understanding of how their Web marketing and site efforts drive their overall business are poised to do well.


close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above