Oreo awards 360i digital business

Share this content:

Oreo, a Kraft Foods Nabisco brand, has selected 360i as its lead digital agency. Razorfish was Oreo's previous lead digital agency.

Spokespersons for both the brand and the agency confirmed the hire, but both declined to comment further. The agency appointment was first reported by Advertising Age.

A Kraft spokesperson would not disclose which agencies competed, or if Razorfish was one of them. A Razorfish representative could not be immediately reached for comment.

Draftfcb will continue to serve as Oreo's advertising agency of record.

Other 360i clients include Nestle and Colgate.

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above