ORA Forms New Internet Marketing Company

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Oliver, Russell & Associates, Boise, ID, a marketing and communications firm, said yesterday that it is spinning off its interactive component into an independent business named o-positive Inc.

"o-positive will focus on the building and marketing of digital businesses," said Russ Stoddard, who will serve as president of both ORA and o-positive. "It will differentiate itself by basing its work on business strategy and supporting that strategy through development of highly interactive, branded user experiences and engaging proprietary content."

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