Opt-In News Introduces E-Mail Ad Exchange

Share this content:
Opt-In News has debuted Opt-in Source, an opt-in e-mail ad exchange. The free service matches buyers and sellers of opt-in e-mail.


The company, a permission-based e-mail marketing portal and newsletter publisher, said media buyers can request quotes online while remaining anonymous. Buyers can obtain multiple bids from qualified opt-in e-mail providers.


"Our intention was to level the playing ground for advertisers by developing an environment that places them in control of their opt-in e-mail purchasing," said Clint Symons, co-founder of Opt-in Source. "The free service provides advertisers with tools to set time sensitivity on bids, provide real-time tracking, set budget limitations, and all this with an administrative campaign interface for easy management."


Opt-In News, Loves Park, IL, said the Opt-in Source network offers advertisers access to more than 150 million direct opt-in e-mail addresses as well as millions of opt-in newsletter subscribers.


Opt-in Source provides free detailed leads from advertisers looking to use opt-in e-mail newsletters and lists to reach targeted audiences, the company noted. Each time an advertiser creates a new campaign, they submit "requests for quotes." Partners are alerted immediately through e-mail of any new requests. All quote requests include campaign budget, subscriber reach, targeted audience, ad format and launch date.


Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above