Online video gets more rewarding on new 'Watch and Win' site

Share this content:

In the wake of predictions that online video is set to take off in the coming year, online video community aims to take a unique approach to viral video with a weekly sweepstakes program.

The Web site, that began accepting members and video uploads at the end of September, announced the launch of its "Watch and Win" program in beta on Nov. 29. Members are entered in a sweepstakes to win prizes each time they watch or upload a video.

"We're starting to see that user loyalty is at an all-time low," said Brian Carrozzi, founder of, Pleasanton, CA.

He said that the company's new approach to the online video marketplace was an effort to combine loyalty rewards features with user-generated community properties. is partnering with Yahoo to enhance its video search capabilities. The Yahoo video search launch date is set for Dec 1. currently features a few banner ads and contains no pre- or post-roll advertising with its videos. It is attracting a younger demographic, ages 14 to 24, according to Mr. Carrozzi, but has seen members as old as 70.

Members also increase their chances of winning prizes such as gift certificates and iPods by referring their friends to the community. Once a friend joins, he or she is added to the original member's "Winner's Circle." When a referred friend wins a prize, the original member also wins the same prize. The number of prizes awarded daily varies based on traffic to the site.

"The initial feedback we've received from our members has been tremendously positive," Mr. Carrozzi said.


Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above