Online TV viewership has doubled

Share this content:
According to a new study by The Conference Board and TNS nearly one-fifth of American households that use the Web, use it to watch online broadcasts. This is twice as many as 2006. The release put out by the two research firms says the top two sites for viewership are "the official TV channel homepage and YouTube.com."

Consumers in the study cited not liking a set schedule, being able to watch on their own time, avoiding commercials and portability as some of their reasons for online video viewing. In addition to these stats, the study also estimated that nearly 72 percent of online households use the internet for entertainment purposes on a daily basis. One in 10 says entertainment is the most imporant internet activity to them.

Time will tell if online video continues to attract viewers at such a rapid rate or if it will eventually reach a plateau. It will also be interesting to see how marketers continue to leverage these platforms for new initiatives in direct marketing, considering this quick increase in viewership.

DMNotes is DMN's around-the-clock blog. Yes, a blog in 2016.

Bookmark this section and follow our RSS Feed here

Loading links....
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here