Online Travel Industry Success Expected to Continue, Report Finds

Share this content:
Jupiter Media Metrix yesterday reported that despite the economic slowdown, the online travel industry flourished last year, with U.S. leisure and business purchases totaling $18 billion in 2000.


The success is expected to continue, Jupiter said, estimating that online travel purchases will more than triple over the next five years to $63 billion.


"Amidst a softening economy, both consumers and businesses are increasingly in search of value of their precious travel dollars," said Heidi Kim, analyst at Jupiter, New York. "The Internet will continue to grow as an important channel for information, products and services precisely because of its ability to help travelers find the best possible fares and rates."


The report found that U.S. consumers are using online travel sites for information equally as often as they are using the sites to buy tickets.


Twenty-nine percent of consumers research leisure travel online but make purchases offline, while another 29 percent research and buy online, according to a February 2001 Jupiter consumer survey. The forecast for travel purchases over the next five years was based in part on data from that survey.


Forty-two percent are not yet using the Internet for travel arrangements.


Loading links....
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here