Online Radio Listeners Tuned Into Advertisers

Share this content:
Seventy-nine percent of online radio listeners are likely to visit an advertiser on their favorite radio station and 60 percent have made a purchase from the advertiser they clicked on, according to the Arbitron NewMedia/Edison Media Research Internet Study. Online listeners spend almost 50 percent more time online than the average Internet user, averaging more than 11 hours each week on the Web. Almost two-thirds (62 percent) have visited a site they were exposed to while listening to Internet radio. The study was conducted via 2,000 telephone interviews. Arbitron/Edison Media Research is based in Columbia, MD.
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here