Online Publishing System Lets Viewers Dictate Top Stories

Share this content:
Clickability Inc. has released CMPublish, an Internet content management system that lets viewers print, save or e-mail online stories.


When articles are printed, saved or e-mailed, the system tracks the activity and makes it available in real-time reports. The data can be used to trigger the system to put the most popular stories in a top headlines section.


CMPublish is aimed at news sites, software firms, pharmaceutical companies and retailers looking to make their Web content attractive to viewers and therefore a better marketing venue for advertisers.


"We want to merge marketing with the content side and allow publishers to see what is driving real interest," said John Girard, CEO at Clickability, San Francisco.


CMPublish can be acquired as a hosted version, costing $1,000 to $20,000. The system also can be installed in a company's server by Clickability staff for a minimum of $100,000. Add Web design consultancy and the training services often required for a firm's editorial staff, and total installation cost could reach $250,000.


"It's template-driven," Girard said, "which allows your editorial staff, once they are trained, to handle day-to-day management without the aid of information technology assistants."


Implementation takes 60 to 90 days.


New York television programmer NY 1 recently became one of the first few companies to implement CMPublish.


Loading links....
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here