Online Coupon Company Shuts Down

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Online coupon company Save.com has ceased operations because it was unable to secure funding and attract a large enough number of advertisers, according to reports.


The company introduced one of the first Internet-based coupon programs in September 1999. It required registering through its Web site, printing coupons at home from the Web site and then redeeming them at stores.


The company's largest shareholder was marketing company Livonia, Mich.-headquartered Valassis Communications Inc., which provides newspaper-delivered co-op and specialty inserts, advertising, product sampling, direct mail, on-line promotions, loyalty marketing programs and consulting.


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