Online ad spend to double by 2012: JupiterResearch

Share this content:

JupiterResearch forecasts U.S. online-advertising spending will nearly double by the year 2012, with search and display advertising accounting for much of the expenditures.

In "U.S. Online Advertising Forecast: 2007-2012," Jupiter projects total online-advertising spending will increase from $19.9 billion this year to $35.4 billion in 2012.

Major drivers fueling this spending include growth in display inventory, increased paid-click volume and better targeting technology.

JupiterResearch found static-image and text advertising will be the two most popular display formats in 2007, comprising over two-thirds of online-display revenue. Text and static ads have grown this year because of the large increase in remnant impressions available across social-networking sites.

However, new publishers will continue to improve the advertising mix, shifting towards rich-media and video formats over the next few years.

Loading links....
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here