Online Ad Revenue Down 8 Percent in 2001

Share this content:
NEW YORK -- Online advertising continues to bear its share of the slumping advertising market, according to new figures from the Interactive Advertising Bureau.


The first nine months of 2001 saw an 8.4 percent drop in revenue, according to the IAB's Interactive Ad Revenue Report, which was conducted by PricewaterhouseCoopers. Ad revenue for the first nine months of 2001 was $5.55 billion, compared with $6.06 billion for the first three quarters of 2000. The figures were released yesterday at @d:tech New York.


Though online advertising is mired in the same recession that has cut across all advertising media, the IAB took stock in a "modest" 4.1 percent decline in revenue from the second to third quarter of 2001. The decline from $1.868 billion in second-quarter revenue to $1.792 billion in the third quarter shows online advertising is holding up under the pressure, the IAB said.


"While the online revenue reported has shown little change from the previous two quarters, the fact that our industry is holding steady should be looked at as a positive sign," said Greg Stuart, IAB president/CEO. "The $1.792 billion in revenue for the quarter indicates that the Internet is holding its own against what we have been hearing about in other advertising sectors, indicating that, contrary to popular belief, advertisers are not deserting the medium and, in fact, are committed to the Internet long term."


Loading links....
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here