OneRiot launches own version of Twitter search
Real time search engine OneRiot has launched a new Twitter search engine. Different from search.twitter.com, which shows real-time user Tweets including a search query, twitter.oneriot.com's results will include the actual Web content that users on Twitter are talking about and linking to.
“Everyone is sharing more information online and consuming at a much faster pace,” said Tobias Peggs, GM of OneRiot, “so the way other search engines index the Web and page ranks just can't keep up to speed anymore.”
The way OneRiot plans to monetize the site is similar to Google: through contextual search ads, which Peggs predicts will go live in three to four months.
“We believe we'll see a higher yield from ads than Google does and deliver more quality traffic to advertisers because we're serving real-time search results,” Peggs said. As an example, he cited conducting a Google search for Britney Spears. “I may see an ad for a ringtone,” he said, “Whereas on OneRiot, if Britney was seen in a Dolce & Gabbana dress recently, an ad could be served for D&G.”
In natural search results, users will see links to recent news sites, blog posts or videos on their query. Next to the result will be a link to the profile of the first person who Tweeted that news and how many subsequent Tweets there have been. Results also are updated in real time.
A Twitter search offering will soon be added to OneRiot's primary search service at www.OneRiot.com.
OneRiot has no direct partnership with Twitter, but they do share a venture capital investor in Spark Capital.