One Out of Two Online Video Searches On YouTube: Hitwise

Share this content: continues to dominate the online video market, accounting for nearly one in two searches in a category that reflects the growing popularity of social expression through easy-to-produce consumer-generated content.

Custom category data from market researcher Hitwise, New York, showed that YouTube has a 46.11 percent share of online video searches for the week ending Sept. 16. The video site's share went up slightly from 45.46 percent of all the searches across the category in August.

MySpace Videos was second to YouTube, with its share of online video searches down from 22.99 percent in August to 20.86 percent for the week ending Sept. 16.

In third place according to Hitwise was Google Video at 11.2 percent for the week ending Sept. 16 and up marginally from 10.25 percent in August.

Yahoo Video received 7.09 percent of all online video searches for the week ending Sept. 16, up from 6.06 percent in August. MSN Video saw a slight drop in its share, from 5.92 percent in August to 5.36 percent for the week ending Sept. 16.


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