One on One: Ric Elert and the Person-Centric Approach

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Ric Elert, President of Conversant, plots the company's course from data-driven advertising and programmatic, via cross device tracking, to personalization across all marketing efforts and all channels. Also, learn about Conversant's relationship with sister company Epsilon.

Conversant is a 2017 DMN Award winner for its Grasshopper solution.

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